jūrelė / work / haikù

Founder · brand, art direction, design and build · 2026 – present

haikù

haikù is curated streetwear, accessories and indie finds, hand-picked from shops around the world. Every piece is one of one.

The store reads like a slow magazine rather than a catalogue. The home page is told in chapters, each named for a feeling — komorebi, sunlight through leaves; sumi, black ink; hinomaru, a red disc; concrete — and photographs drift and blur as you scroll. I built the Shopify theme from scratch. Live since August 31, 2026; the first order came in the next day.

Visit haiku.global ↗
haiku.global
haiku.global

01 Home, in chapters

sumi
sumi
hinomaru
hinomaru
concrete
concrete
closing
closing

02 Wardrobe and product

A filterable wardrobe, a product page with a WebGL gallery, light and dark modes, and a wardrobe of pieces you’ve liked.

Wardrobe
Wardrobe
Wardrobe, scrolling
Wardrobe, scrolling
Product
Product
WebGL gallery
WebGL gallery
Home
Home
Home, scrolling
Home, scrolling
Product
Product

03 Vol. 2

A separate lookbook site for the second drop.

Vol. 2 cover
Vol. 2 cover
Vol. 2
Vol. 2
Visit vol2.haiku.global ↗